Get The Road Map

For Busy Entrepreneurs Who Are Tired of Wasting Money on Trial & Error

Is This For You?

Are you tired of wasting time & money on guesswork?

Do you want scientific web marketing, based on your analytics?

Do you want a road map to a profitable web presence, with guaranteed results?

If you want more customers from your web marketing, this is for you.

Web Marketing Is The Most Cost-Effective, Targeted & Agile Way to Reach Customers.

(If You Know How to Make It Work for You)

“I set up my website and social media, but I’m not getting enough traffic.”

“My marketing budget is limited and I need to be sure my investment will pay off.”

“I’ve lost so much money on marketing firms with big promises, but I didn’t get any results.”

You’re on attempt number 2,671 to figure out how to reach new customers. You’ve read every how-to article under the sun and attended all the conventions. You’ve thrown away money on conventional ads, low-performing online ads, and fruitless website services–both DIY and expensive firms. Nothing works.

Then you get serious about it. Instead of continuing a patchwork of random tactics, you make a plan. You take a pulse of your current efforts, you get the actual numbers, and you really figure out where you are and where you want to be, with a realistic schedule of practical, effective tactics.

You notice the first few calls trickle in from online visitors. Then you notice your website traffic is picking up speed. Your website finally gets on the first page for your target keywords. After a few months, you’ve already seen a return on your investment and your marketing strategy is on auto-pilot. Now, you can focus on planning your next vacation.

A road map drives your web presence from accidental sales to intentional, scientific marketing, so you profit more & work less.

Client testimonial
Client quotes

Tim & Julie Manville

Federal Lock & Key

Jules is very knowledgeable about his field.
He went above and beyond to help give our business the boost it needed. Our business is growing and our search engine ranking has improved immensely. Julian is the only designer we recommend for any design, SEO, or branding needs.

Jules is very knowledgeable about his field.
He went above and beyond to help give our business the boost it needed. Our business is growing and our search engine ranking has improved immensely. Julian is the only designer we recommend for any design, SEO, or branding needs.

Client testimonial
Client quotes

Tim & Julie Manville

Federal Lock & Key

“My Marketing Budget Is Tight & I Don’t Know What Really Works”

“How do I know what website service to use?”

“I’ve tried hiring out my web marketing, but I just got burned.”

“How can I tell if a design company is really going to get me a return on my investment or if they’re just another firm full of exaggerated claims?”

You don’t need to be an expert to understand web marketing.

The basic steps for effective web marketing don’t change, even if all the tactics are unique to your business. If you know these, you’ll know where a consultant fits in your plan and if they are a good fit for you. Then you don’t have to weigh an endless parade of vague promises and you can focus on the specific deliverables that meet your needs.

If you’re hiring a website designer or copywriter without a plan, you’re putting the cart before the horse. If you have a solid plan, it’s easy to know what investment makes sense for your budget, narrowing your search and making your choice even easier.

“I Want To Know How To Get Profitable Web Marketing”

All Successful Web Marketing Shares The Same Recipe

If you know how it works, you’ll know:

  • What web marketing tools are essential to your strategy
  • Realistic projections of costs vs. ROI
  • When and how to hire professional help
  • The exact areas of your knowledge gap & how to find the info you need
  • How to prioritize your marketing tactics

Any effective web marketing strategy includes essentially the same research, planning considerations, certain, standard marketing tools, launch checklists, testing checklists, and monitoring activities. The details are different, but every expert who’s worth their salt is using a similar formula. Every effective campaign launch starts with discovery & planning, moves into design & development, then completes the cycle with the launch & testing/ monitoring.

This Road Map Doubled Organic Search Traffic

228% Increase in Overall Traffic

With Top Search Engine Page Ranking in Local Business & General Results for Target Keywords

These are actual results for a local, two-person, engraving shop,
double the median traffic for the company size and industry.

Organic Search Traffic

What’s in a Road Map?

1. Discovery & Planning

discovery

Web marketing is still marketing and is built on the bedrock business questions, before getting into the web-specific stuff.

  • What problem do you solve with your products or services?
  • For whom?
  • What’s your Unique Value Proposition? What makes you special?
  • How have you defined and developed your brand identity?
  • What’s your core messaging?

Collect Web Traffic Data

  • Your Audience

    Track exactly who is visiting you, from where they are coming, what technology they use, what they do when they find you, and what percentage of visits are conversions. Track these data for your current website, social media suite, email marketing, and advertising; search engine page ranking for target keywords and backlinks.

  • Your Competition

    Determine your top competition; direct, indirect, and phantom. Determine your strengths, weaknesses, opportunities, and threats compared to your top three of each type. Collect data on your direct competition’s social media performance, website usability, speed, design, and copy; backlinks, website visits, organic keyword searches, and paid keyword searches.

  • Your Market

    Use secondary research to determine median traffic, engagement, and conversion rates for your company size and industry, in order to set realistic objectives based on both your current rates and identified opportunities in your market. Collect data for your website, social media suite, email marketing, social media & search engine ads.

Put It Together In a Road Map

With data on your audience, competition, market, and basic marketing & business questions answered, you’re ready to mold the clay into a sculpture.

  • Goals

    The road map starts with your campaign goals, which are over-arching aims that may not have a direct relationship with details, e.g. “Increase sales and referrals from existing customers and improve brand awareness locally.”

  • Objectives

    In order to reach the campaign goals, your objectives are set. The objectives should be SMART (specific, measurable, actionable, realistic, and time-bound). Every step of the way, the question must be persistently asked, “how does this meet the campaign goals?” These must have a direct relationship with the details, e.g. “Increase organic search traffic by 50%.”

  • Tactics

    Then, tactics are matched with tools, timelines, and objectives. Your available tools are evaluated for their potential to meet your objectives, such as your website, Facebook account, etc. Plan SMART steps to use these tools, tie them to a timeline, and match them with your objectives and each other, amplifying their impact through coordination.

  • Analysis & Refinement

    Every tactic is mercilessly examined, checking its match with objectives and its cost vs. potential. The rationale for using each tactic is clarified and backed up with secondary research and analytics, which you’ve already gathered. Each tactic is tested. Conclusions are made from the results and the tactic or strategy is refined. This is the basis for scientific web marketing. Following these steps, you have a step-by-step plan of action.

2. Design & Development

(Putting the Road Map Into Action)

roadmap-to-profitable-web-presence
  • Your Site

    A website is more than just a digital brochure. It’s your tireless, 24-7, digital representative, custom-made to convince your customers to call, come in, or buy now. Your website should be designed with current design and coding standards, search engine optimized, and user friendly to do its job well. It should be developed to be secure, fast, responsive on mobile and tablet, and consistent with modern best practices.

    To launch your website, you’ll set up & configure your domain & web hosting, Content Management System such as WordPress or Shopify, conversion tracking code for remarketing and ROI tracking, and a “coming soon” email opt-in, landing page. Methodically plan each step of design; with site objective, sitemap, conversion flow/ content hierarchy, wireframing/ mockups, code and configure, add quality content, refine SEO, and test.

  • Social Media

    Your social media accounts serve you like digital field reps, going out and meeting with your audience where they are. Your social media suite helps you engage with your customers and build your brand, customer trust, and customer loyalty. It refers your customers down the line of your sales funnel and is ideal for passive marketing or targeted advertising.

    Get an account on each major social media platform, use the ones that count, hold the ones that don’t for brand protection. Complete all social media accounts, including branded profile and backround images with a decent resolution, “about us” copy, permission settings, a good call to action, and integration with related social media, such as Instagram. Set up a content schedule, best done with an automated scheduling service, such as Buffer, to easily track results and save time.

  • Email Marketing

    Your email marketing is your digital field rep, who refers your customers down the line of your sales funnel, like your social media, but who makes house calls. Email marketing is excellent for building ongoing relationships with customers, with much more active marketing than social media and usually much warmer leads.

    Set up an account with an email marketing service, such as MailChimp. Configure and design your templates, integration with other web properties and opt-in forms on your website, analytics, and schedule tactics to boost your list and send emails.

  • Advertising

    Determine your budget for advertising and where your audiences are most likely to respond. The beauty of online ads is that they offer a much more scientific approach than conventional marketing, at a fraction of the cost. You can create as many, specific audience segments as you want, split test as many ads as you want, track results in real-time, and refine your ad campaigns on a moment’s notice.

    Decide on the best locations to reach your audience, develop custom, audience segmentation, write a creative brief for your ads, create a unique landing page on your website for every ad you make, launch test ads, refine and invest in your high-performing ads.

3. Launch & Test

launch your campaign

With a properly planned road map, most of the work is done before launch day. On launch day, your website should already be tested, but keep checking, it’s when all the unforeseen bugs show up. Your social media content and ads should be on auto-pilot, your emails should be scheduled for release, and your celebratory cocktail should in your hand.

The remainder of this phase and the campaign is spent monitoring and refining ads and content. As you track the progress of your launch and make adjustments in content and ads, plan next steps and use this data for the next web campaign cycle.

1. Discovery & Planning

discovery

Web marketing is still marketing and is built on the bedrock business questions, before getting into the web-specific stuff.

  • What problem do you solve with your products or services?
  • For whom?
  • What’s your Unique Value Proposition? What makes you special?
  • How have you defined and developed your brand identity?
  • What’s your core messaging?

Collect Web Traffic Data

  • Your Audience

    Track exactly who is visiting you, from where they are coming, what technology they use, what they do when they find you, and what percentage of visits are conversions. Track these data for your current website, social media suite, email marketing, and advertising; search engine page ranking for target keywords and backlinks.

  • Your Competition

    Determine your top competition; direct, indirect, and phantom. Determine your strengths, weaknesses, opportunities, and threats compared to your top three of each type. Collect data on your direct competition’s social media performance, website usability, speed, design, and copy; backlinks, website visits, organic keyword searches, and paid keyword searches.

  • Your Market

    Use secondary research to determine median traffic, engagement, and conversion rates for your company size and industry, in order to set realistic objectives based on both your current rates and identified opportunities in your market. Collect data for your website, social media suite, email marketing, social media & search engine ads.

Put It Together In a Road Map

With data on your audience, competition, market, and basic marketing & business questions answered, you’re ready to mold the clay into a sculpture.

  • Goals

    The road map starts with your campaign goals, which are over-arching aims that may not have a direct relationship with details, e.g. “Increase sales and referrals from existing customers and improve brand awareness locally.”

  • Objectives

    In order to reach the campaign goals, your objectives are set. The objectives should be SMART (specific, measurable, actionable, realistic, and time-bound). Every step of the way, the question must be persistently asked, “how does this meet the campaign goals?” These must have a direct relationship with the details, e.g. “Increase organic search traffic by 50%.”

  • Tactics

    Then, tactics are matched with tools, timelines, and objectives. Your available tools are evaluated for their potential to meet your objectives, such as your website, Facebook account, etc. Plan SMART steps to use these tools, tie them to a timeline, and match them with your objectives and each other, amplifying their impact through coordination.

  • Analysis & Refinement

    Every tactic is mercilessly examined, checking its match with objectives and its cost vs. potential. The rationale for using each tactic is clarified and backed up with secondary research and analytics, which you’ve already gathered. Each tactic is tested. Conclusions are made from the results and the tactic or strategy is refined. This is the basis for scientific web marketing. Following these steps, you have a step-by-step plan of action.

2. Design & Development

(Putting the Road Map Into Action)

roadmap-to-profitable-web-presence
  • Your Site

    A website is more than just a digital brochure. It’s your tireless, 24-7, digital representative, custom-made to convince your customers to call, come in, or buy now. Your website should be designed with current design and coding standards, search engine optimized, and user friendly to do its job well. It should be developed to be secure, fast, responsive on mobile and tablet, and consistent with modern best practices.

    To launch your website, you’ll set up & configure your domain & web hosting, Content Management System such as WordPress or Shopify, conversion tracking code for remarketing and ROI tracking, and a “coming soon” email opt-in, landing page. Methodically plan each step of design; with site objective, sitemap, conversion flow/ content hierarchy, wireframing/ mockups, code and configure, add quality content, refine SEO, and test.

  • Social Media

    Your social media accounts serve you like digital field reps, going out and meeting with your audience where they are. Your social media suite helps you engage with your customers and build your brand, customer trust, and customer loyalty. It refers your customers down the line of your sales funnel and is ideal for passive marketing or targeted advertising.

    Get an account on each major social media platform, use the ones that count, hold the ones that don’t for brand protection. Complete all social media accounts, including branded profile and backround images with a decent resolution, “about us” copy, permission settings, a good call to action, and integration with related social media, such as Instagram. Set up a content schedule, best done with an automated scheduling service, such as Buffer, to easily track results and save time.

  • Email Marketing

    Your email marketing is your digital field rep, who refers your customers down the line of your sales funnel, like your social media, but who makes house calls. Email marketing is excellent for building ongoing relationships with customers, with much more active marketing than social media and usually much warmer leads.

    Set up an account with an email marketing service, such as MailChimp. Configure and design your templates, integration with other web properties and opt-in forms on your website, analytics, and schedule tactics to boost your list and send emails.

  • Advertising

    Determine your budget for advertising and where your audiences are most likely to respond. The beauty of online ads is that they offer a much more scientific approach than conventional marketing, at a fraction of the cost. You can create as many, specific audience segments as you want, split test as many ads as you want, track results in real-time, and refine your ad campaigns on a moment’s notice.

    Decide on the best locations to reach your audience, develop custom, audience segmentation, write a creative brief for your ads, create a unique landing page on your website for every ad you make, launch test ads, refine and invest in your high-performing ads.

3. Launch & Test

launch your campaign

With a properly planned road map, most of the work is done before launch day. On launch day, your website should already be tested, but keep checking, it’s when all the unforeseen bugs show up. Your social media content and ads should be on auto-pilot, your emails should be scheduled for release, and your celebratory cocktail should in your hand.

The remainder of this phase and the campaign is spent monitoring and refining ads and content. As you track the progress of your launch and make adjustments in content and ads, plan next steps and use this data for the next web campaign cycle.

“When Should I Do It Myself Or Hire Help?”

Every web marketing effort costs time and money. Your time is valuable. Your budget is limited.

You could learn how to design websites, write code and copy for SEO, design, test, and manage all your own ads, learn copywriting best practices and the best practices for each marketing tool, etc. You could also hire a designer, developer, copywriter, and content manager for every step of your web marketing campaign.

The most important thing is realistically recognizing how much time it takes you to learn and actually do it yourself.

Small business owners benefit most from finding a good balance between all DIY and all hired help. The trouble lies in the guesswork and patchwork attempts to see what works. A solid road map makes it clear, based on the objectives and available budget, exactly what’s realistic and what kind of help fits in each part of the plan.

Client Testimonial

Chase Kolozsy

ProtoStache

Each time I trusted Fall Dev to deliver something that was striking and poignant. It’s like I don’t even have to try that hard to get people to sign up.

Each time I trusted Fall Dev to deliver something that was striking and poignant. It’s like I don’t even have to try that hard to get people to sign up.

Client Testimonial

Chase Kolozsy

ProtoStache

A Good Road Map Leaves The Guesswork Behind

Half-Assed Marketing Wastes Money on Half-Baked Half-Measures

  • Scientific

    A solid road map bases your web marketing tactics on your analytics and SMART strategy, not shot-in-the-dark guesses, which delivers the best, possible results.

  • Harmoniously Put Together

    It lays out the step-by-step process you plan to take, so each tactic can be measured, refined, and coherently coordinated with every other tactic you’re using, bringing all the instruments of your web presence together like a symphony.

  • Piece of Cake

    Best of all, a road map puts 90% of the work in before launch, like setting up dominoes, so the actual process is effortless, automated, and you can focus on tracking results, rather than juggling everything all at once.

Get Your Road Map to a Profitable Web Presence

Today for $399 $199

100% Risk Free Guarantee
  • In-depth consultation & thorough analysis of your web marketing
  • Comprehensive research & analytics on your web traffic, competition, and market
  • Complete web presence audit, including your website, SEO, social media, email marketing, and advertising
  • Step-by-step strategy for a profitable web presence
  • Ready to implement, out-of-the-box

Your profitable web presence starts with consultation, research, data tracking, and analysis, to get an in-depth understanding of your company, your customers, and your competition. We’ll research your current web marketing efforts to understand what’s working, what’s not, and set a baseline to track your progress. We’ll use a combination of surveys, interviews, secondary research, and digital data-collection to get a complete picture of your marketing efforts.

We’ll use these insights to elicit your web marketing objectives and set targets & timelines for your campaign. We’ll outline specific, actionable steps to meet your objectives, recommend ad budget options, and you’ll have your web marketing road map, ready for action. As a bonus, if you launch a web presence campaign with Fall Dev, you’ll get $400 off the project cost.